The City of Killeen’s Downtown Revitalization Team celebrated a record-breaking success with the 2025 Holiday Under the Stars Festival and Tree Lighting held Friday in downtown Killeen. The event drew more than 5,400 attendees, more than double last year’s turnout.
This event was made possible almost entirely through community sponsorships. Thanks to generous contributions from Carlson Law Firm, HEB, T-Mobile, Power Home Remodeling, Dennis Eakin Kia, and Signature Care totaling $14,500, along with event revenues, the City of Killeen’s cost to host this event was minimal—just $4,136.25 from the General Fund.
More than 50 vendors participated, offering a mix of food and retail experiences to enhance the downtown atmosphere. Families enjoyed four children’s activity zones, featuring in-kind sponsorships that provided hot cocoa and s’mores, coloring stations, gift wrapping, and handmade Christmas cards. A national traveling semi-truck sponsored through T-Mobile, added an exciting interactive attraction, while the fireworks show paired with the official tree lighting created a memorable finale that continues to generate strong social media engagement.
“The overwhelming success of this year’s Holiday Under the Stars gives us a strong foundation to continue growing holiday programming, vendor quality, sponsor partnerships, and family-friendly entertainment downtown,” said Kira Baskett, Main Street Coordinator for Downtown Killeen. “We are truly thankful to every department, sponsor, volunteer, and partner who helped bring this magical night to life for our residents.”
To boost community awareness, the Downtown Revitalization Team distributed more than 20,000 flyers to all 31 Killeen ISD elementary schools, expanding outreach and visibility across the city. For more information on events hosted by Downtown Killeen, visit killeentexas.gov/downtown.
As the city continues its holiday season, the public is encouraged to attend the 62nd Annual Christmas Parade, scheduled for Saturday, Dec. 13, at 6 p.m. in downtown Killeen, continuing the city’s holiday celebrations. For more information, visit killeentexas.gov/rec.